Three questions to consider while developing your recruitment plan:
- What is your budget for recruitment?
- What is your targeted demographic?
- What is your timeline?
| Recruitment Possibilities | Cost | Time for implementation* | Who are you reaching? |
|---|---|---|---|
| Craigslist | Free | + | General Public |
| Flyers (do it yourself) | $ | + | General Public |
| UCSF Direct Patient Letters | $ | +++ | Diagnosis Specific |
| Clinic Recruitment | $ | + | Diagnosis Specific |
| Social Media (Facebook, Twitter, Google ads) | $-$$ | + | General Public/Some general demographic targets (age, region, race) |
| Health Fairs/Foundations | $-$$ | ++-+++ | General Public or Condition Specific |
| UCSF Shuttle Ads | $-$$ | +++ | UCSF faculty, staff and patients |
| Flyers (Service Provider) | $$ | ++ | General Public |
| Newspapers (County) | $$ | + | General Public |
| Newspaper (Local/neighborhood) | $$ | ++ | General Public |
| Mass Mailing Service | $$$ | +++ | General Public |
| Radio Ads | $$$ | ++ | General Public |
+ About 1 week or less
++ About 2-4 weeks
+++ About 1-2 months
Recruitment Resources and Options
Newspapers - Large Circulation
Newspapers - Local Circulation
Direct Mailing
Flyers
Online Media
Radio/News