Recruitment Resources Tip Sheet

Three questions to consider while developing your recruitment plan:

  • What is your budget for recruitment?
  • What is your targeted demographic?
  • What is your timeline?
Recruitment Possibilities Cost Time for implementation* Who are you reaching?
Craigslist Free + General Public
Flyers (do it yourself) $ + General Public
UCSF Direct Patient Letters $ +++ Diagnosis Specific
Clinic Recruitment $ + Diagnosis Specific
Social Media (Facebook, Twitter, Google ads) $-$$ + General Public/Some general demographic targets (age, region, race)
Health Fairs/Foundations $-$$ ++-+++ General Public or Condition Specific
UCSF Shuttle Ads $-$$ +++ UCSF faculty, staff and patients
Flyers (Service Provider) $$ ++ General Public
Newspapers (County) $$ + General Public
Newspaper (Local/neighborhood) $$ ++ General Public
Mass Mailing Service $$$ +++ General Public
Radio Ads $$$ ++ General Public

+ About 1 week or less
++ About 2-4 weeks
+++ About 1-2 months

Recruitment Resources and Options

Newspapers - Local Circulation

San Francisco Examiner

  • Contact: David Lee, National Director of Sales
  • Rates
    • 3/10H Full Color Ad (6.01" W x 5.042" H)
      Sunday $680.67 per insertion
      Thursday $635.29 per insertion
      Monday, Tuesday, Wednesday or Friday $559.66 per insertion
    • 1/5V Full Color Ad (3.95" W x 5.042" H)
      Sunday $453.78 per insertion
      Thursday $423.53 per insertion
      Monday, Tuesday, Wednesday or Friday $373.11 per insertion

SF Weekly

  • Contact: David Lee, National Director of Sales
  • Rates (Weekly Circulation)
    • 3/10H Full Color Ad (6.01" W x 5.042" H)
    • Thursday $635.29 per insertion
    • 1/5V Full Color Ad (3.95" W x 5.042" H)
    • Thursday $423.53 per insertion

San Francisco Neighborhood Newspaper Association

East Bay Times

The Guardsman (CCSF newspaper)

Alameda Sun

The Daily California (UC Berkeley), Print and Online advertising

Daily Journal

MarinScope Community Papers

  • Contact: Maria McKellips, 415-892-1516 ext. 15, marinscope.com
  • Rates: 6X, 13X, or 26X a year commitment ($175-$228, depending on size and frequency of ads)

Others - community and bilingual publications

  • Media in the San Francisco Bay Area: a comprehensive list of publications in the Bay Area, including neighborhood and bilingual publications (contact publications directly for advertising rates).

    Online Media

    Social Media

    • Facebook
      • small ad, pay per click to website
      • Create free Facebook page

    Google

    • small ad, pay per click to website