Recruitment Resources Tip Sheet

Three questions to consider while developing your recruitment plan:

  • What is your budget for recruitment?
  • What is your targeted demographic?
  • What is your timeline?
Recruitment Possibilities Cost Time for implementation* Who are you reaching?
Craigslist Free + General Public
Flyers (do it yourself) $ + General Public
UCSF Direct Patient Letters $ +++ Diagnosis Specific
Clinic Recruitment $ + Diagnosis Specific
Social Media (Facebook, Twitter, Google ads) $-$$ + General Public/Some general demographic targets (age, region, race)
Health Fairs/Foundations $-$$ ++-+++ General Public or Condition Specific
UCSF Shuttle Ads $-$$ +++ UCSF faculty, staff and patients
Flyers (Service Provider) $$ ++ General Public
Newspapers (County) $$ + General Public
Newspaper (Local/neighborhood) $$ ++ General Public
Mass Mailing Service $$$ +++ General Public
Radio Ads $$$ ++ General Public

+ About 1 week or less
++ About 2-4 weeks
+++ About 1-2 months

Recruitment Resources and Options