PRP Index of Recruitment Resources is a one-stop-shop for recruitment information. Below is an overview of Participant Recruitment Program resources, tips, and tools.

(Updated October 29, 2019)


PRP has video tutorials and resources in four subject areas: planning and budgeting, social media, underrepresented populations, and creating recruitment videos.

Recruitment Planning and Budgeting

  1. Getting Started
  2. Finding your participants
  3. Developing a budget
  4. Creating Videos with VideoScribe

Social Media Recruitment 

  1. Introduction to Social Media Recruitment: Opportunities and Challenges
  2. Getting Started with Facebook
  3. Preparing an IRB Submission
  4. Budgeting for Social Media Recruitment

Underrepresented Populations 

  1. Diversity in Research Participation: why it's important
  2. Webcast: Recruitment of Underrepresented Study Populations
  3. Tips from research teams

Creating Recruitment Videos

PRP Services


First hour is free, additional hours available on recharge basis ($100-$200 hour depending on consultant)

  • Plain language/Health Literacy
  • Strategies for recruitment of underrepresented populations New!
  • Cohort identification & direct mail
  • Recruitment methodology and planning
  • Social Media recruitment and digital strategy

Grant Submission Resources

PRP can provide a letter of support, a description of recruitment resources at UCSF, consultation, and more to support grant applications.

EHR Recruitment

UCSF researchers wishing to recruit from the UCSF patient population can use

Plain Language Consultation  

Free consultations available to help create recruitment materials that are understandable and actionable.

Recruitment Video Software  

Free licenses are available for VideoScribe, an easy-to-use software you can use to create whiteboard-style videos for recruitment and retention.


A secure national registry, free for any UCSF Investigator. (IRB approval required.)

Stock Images for Diversity in Recruitment

Free image swap to help increase diverse representation in study materials.

Resources and Tips

Best Practices for EHR Recruitment Data Pulls

For studies using departmental resources to identify patients via the EHR for recruitment.

Recruitment Resources Tip Sheet

Overview of common recruitment methods, with information on cost, time required for implementation, and target audience. Includes contact information for Bay Area media outlets.

Recruitment Templates

UCSF-branded templates for recruitment flyers and postcards.

Quick Tips

Links and quick answers to common recruitment questions. Topics include:

Advertising at UCSF

Create a UCSF study email

Create a short URL and track click rates

Google analytics adding it to a Drupal site

Designing Recruitment Materials Recruitment message

Designing  Recruitment Materials Images

Designing Recruitment Materials Graphic Design Tools

Designing Recruitment Materials Study Videos

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