Social Media Recruitment Service

PRP offers Social Media recruitment advertising to allow researchers access to Facebook and Instagram advertising platforms without the steep learning curve it takes to use these platforms skillfully. 

Overview: PRP staff work with the study team to create the social media recruitment strategy, which the study team submits for IRB approval. Once approved, PRP sets up and run the ads from a central UCSF Research Facebook/Instagram account. Potential participants contact the study team directly for screening.


Initial set-up: $300 (3 hours at $100/hr). Set-up time includes project management, developing Facebook advertising strategy document (ad language, target audience filters, ad images), ad set up, and Facebook approval process.

Monthly maintenance fee: $100. Maintenance fee includes time spent monitoring Facebook comments and inquiries, sending ad metrics to teams, and other maintenance/adjustments on ad.

Facebook advertising costs: $10/day minimum. This will be charged to the study team as a pass-through cost; daily advertising budget will be determined by the study team.

To get started, submit a consultation request.