Social Media Recruitment Service

PRP staff work with the study team to create the social media recruitment strategy, which the study team submits for IRB approval. Once approved, PRP sets up and run the ads from a central UCSF Research Facebook/Instagram account. Potential participants contact the study team directly for screening.

Initial set-up: $400 (4 hours at $100/hr). Set-up time includes project management, developing Facebook advertising strategy document (ad language, target audience filters, ad images), IRB guidance, and launching the ad on Facebook (ad set up and Facebook approval process).

• Ads in additional languages will be billed $100 (1hr at $100/hr)
• One round of adjustments to ad content and/or audience selection is included in the initial set-up fee.

Monthly maintenance fee: $100. Maintenance fee includes time spent monitoring Facebook comments and inquiries, providing standard ad metrics (clicks, views/impressions, and total amount spent), and other maintenance (updating budget, pausing ad, responding to Facebook support inquiries, and updating study website link in ad) on your ad.

Facebook advertising costs: $10/day minimum. This will be charged to the study team as a pass-through cost; daily advertising budget will be determined by the study team.

Additional Adjustments (billable): The following adjustments are not included in the monthly maintenance fee and will incur an additional charge
of $100 (1 hour at $100/hr):

• Ad set in an additional language
• Optimizing your social media campaign after launch: adjusting target audience, ad text, ad image, custom metrics reporting
• Other complex adjustments will be billed at $100/hr