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Recruiting patients can be intimidating ---and a cold approach in a clinic is even more daunting. I’d like to share a few trial-by-fire tips I learned while recruiting for several maternal fetal medicine studies here at UCSF.

There are several good reasons why studies might recruit at Zuckerberg San Francisco General Hospital. One: Your study is based at ZSFG. There is no better way place to find participants for the study than the research site. From my experience as a ZSFG CRC, patients and staff who are familiar with the facility have better compliance/follow-up attendance rate. Two: Your study is not based at ZSFG—but you’re interested in diversifying your patient population pool. Either way, flyering is a solid method to start meeting such participants. Here’s how!